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Our growth is slow but steady – maintaining the business and personal values is one of the most challenging things while building your own business. Due to restrictions and unique challenges in 2021, we are still far from all the ideas and plans we originally wanted to represent our cheesecakes. However, everything happens for a reason, and it might have occurred for a good reason. #forevermotivated

We remain a zero production waste company – thank you to everyone who understands and follows our path on this road! In 2021 we got requests and orders from the UK, Germany, Lichtenstein, Canada, Brazil and even the Philippines! Further on, we had visitors from 56 countries on our website!

Here’s to a happy and cheesy 2022! We hope to make your days a bit better, sweeter, and happier 🙂

With love,

Dora & Markus

Beginning of 2020, I got a fantastic opportunity to work with the Institute for Entrepreneurship & Innovation at the Vienna University of Economics and Business (WU). I had the chance to develop a business plan with six very motivated and engaged bachelor students. Just when I met them and promised to feed them with cheesecake in exchange for their ideas and support, the first lockdown started in March 2020 in Austria. Unbelievable…but this happened already a year ago! If you are interested, read more about the project and the institute here: https://www.wu.ac.at/en/entrep/cooperations/reference-projects/practiceproj-detail/detail/doras-cheesecake

Besides that, March is a kind of birthday month for Dora’s Cheesecake. Officially I registered my license for cheesecake production on the 1st of January 2020. However, we knew we would start sales and production in April. Markus created the shop in the second half of March, and a friend of ours booked our first official order on the 30th of March 2020. The planning, corona-madness, lockdown, and our life, changing one day to another, fell on us all at once. For that reason, we do not have a “birthday” – and maybe this makes the whole start even more remarkable. So…happy birth-month to Dora’s Cheesecake!

And what about 2021? Talking to others inside and outside of the gastro business shows us what crazy times we live in and what rules and regulations are (still and continuously!) to learn. Till the next birthday (month), we share further on every outcome of the business with you that is available safe and sound. And mostly deliciously!

We celebrate in March 2021 with Classic Cheesecake Special – mainly the creation of our shop and surviving the past year mentally. We cannot be happier to have our existing clients and welcome more and more cheesecake lovers to the club.

With love, Dora

PS. In April we will reveal some product news. Cannot wait to share them with you!

You might find it weird why we do not have a physical shop – yet. And why we sell only on weekends – for now. The answer is: some of the biggest problems on Earth are food over-production and fighting against food waste, and we decided to do our business differently from the first moment. Because we can.

The food waste on our planet

For weeks I have been thinking about how to summarize the core of our philosophy and sustainable business plans. Then we just recently came across Netflix’s recent series “History 101”. In short episodes, one can go through quickly the biggest global problems effecting our lives. In our case, the most important topics are fast-food chains, food waste and an enormous amount of plastic trash.
There is also an award-winning documentary from 2010: “Taste the waste”. The shortest summary and conclusion of the films is: from the climate change’s point of view, if food waste could be stopped, it would be equivalent to every second car standing still on the Earth.

Our way to limit the waste

Besides exploring new ways of starting a food production company, it was clear for us from the beginning: we will only produce cakes that have been ordered. Although, some amazing initiatives are pointing out food waste (thank you TooGoodToGo, we are huge fans, wherever we go!) – the best way to solve a problem is not creating it.

Every time we planned a photo shooting, we planned friends, their friends, potential client, future collaborators to pick up their small portion to avoid any waste and also use the chance to give people a sample of our product. Although, we are planning an even bigger variety and selection of Cheesecakes, every step we take towards them is considering sustainability instead of a quick and dirty business decisions. It is also clear for us that our business could pick up even faster than it is (we are still more than satisfied!), but Rome was not built in a day either, right?

Thank you to our supporters

To come so far (= our online Cheesecake shop exist!) we have to say thank you to MODUL University Vienna to educate the future business founders and CEOs to take sustainability to the highest responsibility level. And thank you HERD Küche to be Austria’s only co-working kitchen and giving a huge chance for micro- and small businesses to experiment and start-up.

What is our message then with all this? Eat less but make qualitative choices. Order a fresh cake when you know it is going to be eaten. Take responsibility for your choices and decisions. We have one Earth to live on.

With love, Dora

It’s been now a month since we have opened our online Cheesecake Shop in Vienna. We have planned this for over two years and when we were about ready to start, the COVID-19 pandemic spread over the world.

After everything shut down in Vienna, we were not sure if we can start with our business. After some sleepless nights and plan changes every hour – we decided to start as we planned originally: beginning of April.

In the first weeks we already had many orders and as we deliver the cakes personally, we found another factor that tells us it was a good time to start. It’s the smile of the people, when we give the cake boxes to them. Even if we and they are wearing masks, you can at least see the sparkles in their eyes. Hopefully, we can make the situation for all of you a little bit better with our cheesecakes.

There are still a lot of things to come, mostly great pictures to make you hungry first. (Sorry, not sorry!) We will keep you updated with blog posts here on our website and of course on our Facebook and Instagram pages.

Alles Liebe, With love,
Dora and Markus